Reporter Yeyong pen
Ten years ago, Amway Eva Cheng pushed to the front in China; years later, Mrs Eva Cheng to Amway (China) pushed to the forefront of the world.
On Friday, Amway in Guangzhou plant room and shared with hundreds of media outlets in China celebrate decade. From the first scratch, to do the sales of Amway's global first, when the president of Amway Germany and the world. DeVos, who gathered around Mrs Eva Cheng congratulations to the podium to accept the time, who was friendly staff known as Eva Cheng
extraordinary returns experienced storm, companies are facing many of the questions and suspense.
in April 1 of the conference, Mrs Eva Cheng a pink suit. Amway Global CEO Germany. DeVos walking behind her, leaning on her shoulder push Amway (China) Company sales reached 170 billion yuan, the Chinese market has become Amway's global best-performing markets. sitting in Germany. DeVos is also the right of Mrs Eva Cheng smile from time to time, but a hint of pessimism is From this strong woman's eyes from time to time to show it.
results. she thought from time to time, because through years of Amway (China) Corporation today than in 1998 is facing a China's direct selling industry are regarded as a heavyweight in the He Kaili leave. quit because for ten years. His departure can imagine the impact on Amway. He Kaili after leaving, Amway (China), some of the staff appeared to be delivered to the The direct method came very bad news for Amway. In the upcoming direct method, the state may take the Avon used in single-level direct sales model. . very calm, MLM issued the ban, the ban on Amway (China) is a direct consequence: more than 30 cities overnight, a division of the mainland, thousands of employees to immediately stop the work. issued shortly before the ban, Amway (China) has just the most expensive office buildings in Guangzhou as China bought two whole floors of the headquarters office. huge capital investment to Amway can no care to withdraw from the Chinese market. more than 1,000 yuan a month in vain to go out with China-related business Amway Asia Pacific Limited's stock market crashed in New York has shrunk 20%.
before the summer of 1997, Amway had just gone through a storm. in Amway (China) the third year after opening, Beijing, Guangzhou and other cities in the birth of a new who, like many other countries enjoy the services and consumer protection, the use of the return of American-style security system, promised consumers are not satisfied with product return at any time. Eva Cheng unexpected result, is this: Many people use the product After the visit return exhausted, and that many of them are not true Amway users.
is affiliated called he is a very ordinary person.
in 1998, The market in China, Amway employees, Amway's sales staff, and do not give up., finally over the hump. in 1998 to 1999, Mrs Eva Cheng found a consistent with China's national conditions, but also the way for Amway . Amway's sales in China rose rapidly to 2.4 billion yuan in 2000, more than the her control of party leaders do not see often reveal a Eva speech, full of respect, but no hint of formality. in Amway (China), employees did not like other companies, said Cheng Eva Cheng as chairman, but a very family-oriented title: I am a very ordinary person. Amway Hong Kong 5 employees, general manager of the company secretary to do half a year later to do business director, responsible for developing the Hong Kong market.
in a An advantage of direct marketing, word of mouth approach will not and can not succeed did not give up this market. in the original general manager of Amway Hong Kong was transferred, the company removed the driver and outside the office of the accounting, the only Mrs Eva Cheng, and so the company's attitude is just to try her .1980 promoted to Marketing Manager , she was promoted to general manager of Hong Kong, followed by Amway business in Hong Kong have been major breakthroughs, to the 90s of last century, Hong Kong's largest direct selling Amway Corporation.
Amway's success is not individual heroism at work in other people to see behind the success is the Amway Corporation has a large number of people, the credit for the team. cordial demanding
. In an interview with a reporter's visit to mining, she does not duck the Amway experience in MLM.
and no good or bad. But the pyramid form of sales model and will pull the head of the mouse is prohibited 1983, there have been massive in China Taiwan mice will, they say Amway too slow to make money, more money has Bian Li fast way, resulting in rodents was rampant. Because of this, Amway (China) has been plagued by this, including after the transition. and the process is linked Amway Corporation. At that time, consumers are afraid to use our products, people asked where to work, they do not dare to say in Amway, said that U.S. company, ah, in a foreign investment company, are The name do not want to Tian Li, a reference to Amway, we would think Amway is a pyramid scheme, MLM is a fraud, pyramid schemes is a scourge, is a very terrible thing, so at that time very hard to accept. Next, Mrs Eva Cheng only constant communication with the community by strengthening, to get everyone's understanding of Amway. while educating marketers to maintain self-discipline and restraint, persist in using the standard management to gain recognition. She said: spokesman for the company's image, they regulate the behavior and good business ethics will brighten the image of Amway, Amway outside world to help resolve the doubts and misunderstandings, and any inappropriate words and actions will result in praise or blame to the company's image, and then to become distorted and vilified Amway's support. a decisive approach must be taken while avoiding disadvantages. To this end, the Amway marketing staff established a set of constraints regulate practitioners of the Interior, once the staff found that contrary to what would be appropriate to deal with it. > boss in the eyes of too
Zheng Zheng too is a very good leader, I appreciate her. She not only are very good, but things are strong. In ten years the company of Amway China, Zheng too step by step through one difficulty, a good implementation of the overall objective of the headquarters. We believe she can do better. I trust her, and she has a strong sense of responsibility and leadership, the company will also set higher goals. For Zheng ability too, and we enter the Chinese market in Amway ago, Zheng was too well understood. She is a highly creative, management and management personnel are familiar with China's national conditions.
mmm Amway Global CEO Germany. DeVos
its staff too
Zheng Zheng too is a very easygoing person. even if employees did something wrong, she will say in doing wrong. For the views of staff, as long as the employee is justified, she will be accepted. At work, she is a very steady, very calm person, always in a very calm attitude towards anything.
mmm Amway (China) Public Affairs Manager
Jiang Jingyuan
No comments:
Post a Comment